Xbox ONE Brand

The launch of the Xbox One marked a big shift for Microsoft. Formerly positioned as a gaming system with a core following, the Xbox One was now aiming to move from the basement to the living room. The goal was to position the Xbox One as an all-encompassing entertainment system with a myriad of capabilities while refreshing the Xbox 360 brand with an updated look and feel.

I was part of a diverse team that worked to develop branding, visual identity, packaging, visual language, and much more. Created while at JDK Design.

Creative Direction: Michael Jager, Jessica Vollendorf, Louis Carlton, Ben Hermel, John Siddle

Core Design Team: Justin Lucero, Trent Mitchell, Jeremy Harrington, Sarah Williams, Jen Cogliantry, Vicki Julius